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Barber was named head of "healthymagination," a GE prograk focused on improving health care for more peopls atreduced cost, by GE chairman and CEO Jeffrey Immelt. Barber, 48, is a 27-yeard veteran of GE and sincre 2005 has served as chief technologt officer forGE Healthcare. He joined GE in 1982 and has held a varietg of roles of increasing responsibility withinGE Healthcare. In Barber was general manager for Components and from 2002 to 2005 he was the general managefr for Global Components Operationss forGE Healthcare, which has significant operationsd in Milwaukee, Wauwatosa and Waukesha.
Barber was a 1994 winner of TheBusinesz Journal's Forty Under 40 award, which recognizes young Milwaukee-area executives makinyg a difference in their professionas and community. "Over the last four years, Mike has led all aspecta of product development for advanced health care Immelt said. "Mike knows how our technology can help he knowswhat doctors, clinics and hospitalds need to improve care and cut costs and he knows how to lead With his deep experience in engineering and technologyu and his strong operations and process-driveh expertise, Mike is the right leader to lead healthymagination and to grow our healtnh care partnerships globally.
" that can be offered in rural and underservedx regions of the world, where quality healthj care can be difficult to It is also designed to reducse the company's own health care costs for employees and expan profitability for the GE Healthcare Locally, GE Healthcare, which produces medicapl imaging equipment and medical informatio n technology products from its Milwaukee-area will spend $3 billion by 2015 to develop at leastt 100 new products designed to lowe r costs, improve access and improve qualityh of care by 15 percent.
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