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The progressive talk radio network has reached a local marketing agreement with to begibn broadcasting its programmingon Bonneville’s 1050 AM signal in the Washingtojn area. Air America expects to launch durinb the month of although anofficial date, call letters and programming line-up have not yet been As part of the agreement, Air Americas will essentially lease the signal from Bonneville, and then handl operations, programming and advertising sales. Financial termsw of the multi-year deal were not Air America has hired some locaksales staff, and will occupy a small spacew in Bonneville’s Washington offices. “Aitr America is obviously very interested inthe D.C.
market,” said Bennet t Zier, Air America’s CEO and a former executivse with Clear Channel and Red ZebraBroadcastintg locally. “It’s where decisions are Its number one businesis politics.” Air America initially approachec Bonneville to put together the agreement, which had been lookingy for someone to pick up the signal. The deal came togethef during the pastfew Currently, Bonneville simulcasts WTOP’s signal on 1050 AM, alonyg with some sports programming. The sports programming will Bonneville Senior Regional Vice President Joel Oxley said, which will mainly be heardx on nights and weekends.
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