Study: More CEOs say good works boost recruiting - St. Louis Business Journal:

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This marks a shiff in corporate philanthropy since the Roundtable releases itsin 2000, which noted that corporatde responsibility was beginning to evolve from communitg impact to bottom line impact. The most recent reportg shows thatthe evolution, indeed, has takebn place. Boston struggles to maintain its college grads as they move into the and the Round Tablwe report underscores that philanthropy is a factorr making some local companies more attractivr toyounger workers. The Roundtable issuec the report in collaboration with the Universityh of Massachusetts Boston EmergingLeaders Program.
A team from the Emerginf Leaders Program started working on the report last interviewing 20 Massachusetts companies about their corporate social responsibilityactivities -- predominantly large companes and representinf a cross-section of industries. “Historically CEOs wouls engage in philanthropy because it was the righft thingto do. They wanted to be good corporatd citizens,” said J.D. Chesloff, deputy director of the MassachusettsBusiness “Now there’s a good business case to incorporating it into their business plan. There’ss a bottom line impact to it, in additiobn to being good for all the othedcommunity reasons.
” Based on the findings from the 20 companieds included in the research, the report suggestss five ways companies can build a culture of social • Create a clear link to the company’s mission and secure endorsement at the executivre level. • Engage employees at all levelsas decision-makers in relation to corporate social responsibility targets and • Leverage employees’ skills to make positive contributions to the • Provide opportunities for employees to develoop new skills.
“A lot of it is around a companty being authentic about wantinvg to do something in the community and listeniny to what the employees are interested in doinbg and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofit that promotes strategic philanthropy and advisese donors.