A brand new University City - Charlotte Business Journal:

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That kind of response is what has prompterd to launch a branding effort for the which is home to morethan 150,00o residents, 74,000 jobs and contributes more than $8.4 billion annually to the regionao economy, according to a recent The organization is also earmarkinhg funds for a rebranding of the 2,200-acrre University Research Park and has hired a design firm to creatse an area plan for the which has suffered from above-market vacancy For all its contributiones to the region, University City has long been viewer as an area that hasn’g lived up to its potential.
Part of the area leaders believe, is that University City doesn’ft have a clear identity or In an effort toremedy that, Universitgy City Partners, an organization that advocates for the district, has hiredc a local ad agency to creatr a brand for the area that will put it in a better position to compete with markets such as uptown or Ballantynd for relocating businesses or