Two area businesses partner to lure customers into shops - Jacksonville Business Journal:

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The owners of , a movie rental store on Bardstowh Road, near Highland Avenue, recently formed a partnership with that places drop boxess for Wild and Woolly rentals at all sevebn HeineBrothers locations. The idea for the partnershiop came fromTodd Brashear, ownet of Wild and Woolly. “I n my mind, the fun part of rentint movies is coming in the store and picking things Brashear said. “Returning it is usually just a Brashear said he wanted to make the return process easier by placing return boxese at places where peoplestop frequently, such as grocerh stores or coffee shops.
Heine Brothere made sense as a drop-off location, he not only because he likesits coffee, but also becauser the company has multiple locations and a strontg presence in the Highlands area, which is home to many of his Part of the idea, he is that Wild and Woolly customers dropping off movies also mighr buy something at Heine if they’re not already there to do so. Brashea also said he wanted to ensure that theboxeds didn’t become a nuisance or distraction for Heinew Brothers’ employees. The boxes have been in placed for abouta month, Brashearr said. So far, his biggest single-day was about 70 movies.
“uI think that’s definitely worth my time and shows that peopl e are intothe idea,” Brashear said. As a independent operator, Heine Brothers is trying to competr inan already-crowded market for coffee said Mike Mays, who co-owns the loca chain with Gary Heine. So keepintg their business “top of mind” with consumerxs is important, and the partnership with the 12-year-old vide o store allows them to dojust that. “It just makes perfecty sense,” Mays said. “His customers are our customers, and vice The more people we can get walkingh in ourfront doors, the better.
” As part of the Heine Brothers has offered couponw for its stores at Wild and Woolly, but Mays didn’g have a final tallg on how many had been redeemed. Mays said business at Heinw Brothersis “still healthhy and strong, but I’d be lyinhg if I said that the last 18 monthxs hadn’t been a little than before. The owners hold weekly meetings to address ways they can lure 25 to 50 more customerws per day into each oftheir Brashear, who collects the videos himself, said he believew the drop-box concept will help Wild and Woollh compete with Redbox videop rental machines and the Netflidx mail service.
But he said Wild and Woolly built a stron g customer base before Redbox and Netflixbecamr popular, which lessened any adverse effects. “Our niche has protected us, to a certain he said, adding that the business also has changed its pricingy structure in the past two yearws to providemore “I’m sure we would be doing a wholew lot better without Redbox and but we’re still doing It hasn’t killed us like it has a lot of otherf stores.
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