Use summer

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Many of us, in tend to view May as an endin g ofsorts … and August as the beginningt of the last half of the year. But what abour June and July? Many people pull back durintg thesummer months. New product marketing efforts, training and new projectsx are put off until Augustor September. I consider the summerd months to be filled with spectacular Take sometime off. But then get back to refreshed and refocusing your energies on every possible summer opportunityy to buildyour brand. Remember, you are your branfd … and by building your branxd all 12 months of the year you can leverage your individualittand uniqueness.
Why is summer a terrificf time to reinforce and expand yourpersonalo brand? Because most of us tend to be less harried and more laid-baci in warmer weather. We actually have time to “get it.” Don’t miss out on some of the most productived months of youryear — June, July and Here’s one professional’s story: John, an ownert of a large commercial real estate has had years of success in the locall market. With the current economicc times, John recognized the realituy that he needed to establishg his own brand identity that aligned withhis company’sa strong brand.
“I have operationalized my personal brand into my dailt work and keep this branding topof mind. My customersw and employees have noticed things like a new tag new bio and new way of introducint myself andmy company,” he says. The results? John has alreadyu increased business forthe year, and is winning contract when his competitors are stilll struggling. “In the summer, it seemx like people have more time or take time to actually get to know you and what you he says. “I’ve already had meetings with prospectivre customers that seemed lesshurried and, actually, were more productive.” So, what abourt you?
Are you going to use the summeer to build momentum and create more success??